It’s no secret that the most important aspect of your site and its success is the quality of the content within the pages that contain it. But, with all of the focus fixated on the content creation, there are relevant technical facets that are seriously lacking in receiving the attention that they rightfully deserve. What good is filling your site with valuable content if you are setting your site up in such a way that your viewership will rarely see it?
QUALITY CONTENT ON YOUR MAIN SITE
With sites like Wix and SquareSpace revolutionizing the market for website development, it means that there are a lot of new “developers” out there who are able to build sites that look better than they function. It seems that one of the biggest factors holding many sites back is the lack of strong content on the main site.
Without content in the directory of your website, Google and the other guys simply won’t acknowledge it. Any links that are found on subdomains will not be connected back to the main site in the same manner as it would if it was found in the main page directory.
UTILIZING INTERNAL LINKS
Possibly the most important way to tweak your site so that search engines have a chance to find it, would be learning how to take advantage of internal links. Internal links, or lack thereof, are one of the most common website holdups that site owners run into.
Filling your content with internal links allows for you manipulate the flow of traffic and move equity between the sections of your site. Not only that, but it will allow for search engines to spider your content more efficiently.
MAXIMIZING YOUR CRAWL EFFICIENCY
This website holdup and how much of a bearing it has on you may depend on the size of your site. For example, the more pages that you have, the lesser your crawl efficiency. But, for what reason? Well, Google basically will only crawl a select amount of pages on your site. Once that page limit is reached, Google will move on to the next and crawl your site again at a later date.
Broken links will also destroy your crawl efficiency and will therefore leave you in limbo as to the true efficiency of your site. What I mean by this is, if Google crawls your site and hits a broken link, your page could possible redirect and max out the number of pages Google will crawl on your site.