In 2016, online sales accounted for nearly 12% of total retail sales for the entire year for a total of $400 billion. That number is quickly growing which is why more and more businesses are turning to e-commerce. Even if you do not sell products, there are many reasons why you might want an e-store from selling merchandise to maximizing the efficacy of your online platform. At the end of the day, the best stores feature a highly responsive e-commerce web design and here are our top tips to help you achieve this!
- COMPATIBILITY
These days, everyone has a smartphone in their pockets. So if you have to focus, be sure your site is designed to work well with mobile. That said, many consumers still purchase things exclusively on their computers. With responsive e-commerce web design you ensure your website works with all sizes and systems. It’s not difficult. The three main platforms are desktop, mobile, and tablet. If you have this figured out, then you’ll be good to go! - NAVIGABILITY
Responsive e-commerce web design is all about seamlessness. You should smoothly flow from one page to another to the shopping cart and through the checkout process. Everything needs to flow naturally with search compatibility. When you are discussing with your e-commerce web design company about the different programming languages for web development to find the one that works best for your needs. - PAGE LOADING TIME
When you are going through the website planning process, this is one of the most important things to consider. If your web page loads slowly, then you are going to lose your visitors. Not only that, Google and other search engines test how quickly your pages load. The quicker they do, the higher they appear in Google’s search ratings so be sure your site is optimised accordingly! - THE RIGHT RESPONSIVE WEBSITE TEMPLATES
Fortunately, you do not need to do all of this from scratch. Most sites run on variations of different templates. Take a good look at some of your favorite online stores. This will help you settle on the best e-commerce website design look for your needs. Remember that simpler is usually better. - GET THE BEST IMAGES
You need big, crystal clear images. What you are trying to do is draw the eye to your page and in particular the call to action. The right e-commerce website design does just that. With the right photo, your audience can be sold in just a few seconds on whatever it is you are marketing. Take advantage also of backgrounds to market your products. Overlays are a simple way of boosting an item’s appeal!
THE ADVANTAGES OF RESPONSIVE E-COMMERCE WEB DESIGN
Responsive e-commerce web design is all about making the shopping experience simple and satisfying for your customer. When you achieve, you’ll not only increase your conversion rate but have the best form of free advertising— word of mouth. So consult with a Digital Innovations web designer today to find the best layout to pave the way for your company’s success.
