The future of business is undeniably online, and to beat the competition, it’s incredibly important to establish domain authority. Without domain authority, you have less of everything. Less traffic, which leads to less repeat visitors which leads customers which less to less reviews, less data – you get the point. Domain authority is critical for your brand, and in order to maximize it, and your potential, you need to understand what it is and how to get it.
WHAT IS DOMAIN AUTHORITY?
A website’s domain authority put simply, is a measure of how high that website would appear in search engine results. The higher the score, the better the website will do. There are a number of factors that influence a website’s domain authority. If you want to stay on top, you’ll master the following:
Think about the content: Your content supports your image, and it will be among the first point of contact with potential customers. Put your best foot forward.
Think about your customer: You’ll have to know your users and make yourself available to them if you want to secure their business.
Think about your website: Namely, the mechanics. As the foundation of your online presence, streamlined hardware/software will make or break your domain authority.
Keeping these three things in mind, the following ten steps will strengthen your domain authority:
CONCERNING YOUR CONTENT-
ESTABLISH A GOOD DOMAIN NAME
Seems like a no brainer. In order to make the most of your brand, you need a distinctive and memorable domain name. Think of something that’s easy to remember, easy to spell, and indicative of everything you have to offer.
ENSURE SEO CONTENT ON THE PAGE
Also pretty straightforward. Everything on the page should be optimized to provide the best results in search engines. Anything else is a waste of space.
PROVIDE QUALITY CONTENT
Building off the previous point, it doesn’t matter how optimized your content is if it is of poor quality. Content should excite,inspire confidence, and generally be free from errors. Figure out what your audience wants to see and provide it for them.
CONCERNING YOUR CUSTOMERS-
MAKE SURE THAT YOUR WEBSITE IS USER ORIENTED
At the end of the day, the point is to secure customers, and to that end, establishing an incredible user experience is key. Customizable features and personalized memory/settings are simple things that will delight a customer and secure their patronage. Little things can go a long way.
MAKE SURE YOUR WEBSITE IS MOBILE FRIENDLY
Mobile devices continue to grow in popularity. Chances are, the majority of visitors to your site will be connecting through a mobile device. If you’re not optimizing your website for mobile interaction, you’re alienating a large number of potential customers.
ESTABLISH A PRESENCE ON SOCIAL MEDIA
Much like mobile devices, social media plays a large role in customer interaction. A presence on social media helps to spread the word and generate additional links to your domain. The higher number of social media pages you maintain, the more traffic will find its way to you.
CONCERNING YOUR WEBSITE-
LINKABLE CONTENT
Everything is connected, and the Internet is far from an exception. In order to make the most of your domain authority, you’d best strengthen your connections. This starts with linkable content. You can even link to other separate domains you own to strengthen domain authority.
CHECK/CLEAR LINKS
When dealing with links, it is a good idea to make sure they are in working condition and connected to relevant sites. Old, expired, dead end links, or links to irrelevant content all give off an impression of low quality, and that’s definitely going to hurt your reputation and your traffic.
MAKE USE OF NETWORKING AND DIVERSIFYING LINKS
On the subject of connection, it doesn’t hurt to establish allies and build partnerships with related brands in order to strengthen domain authority. Find another brand that you synergize well with and establish back links between one another to build rankings.
OPTIMIZE YOUR WEBSITE SPEED
In a world of convenience, speed is essential. What good is an optimized mobile site if it takes forever to load? Even users of desktop devices appreciate quickly loading pages. Keep your website running fast by streamlining the content and increasing the processing power.
If you take the aforementioned ten steps, your domain authority will increase significantly. However, there is one more detail to consider- time itself. Obviously, you have to invest time to streamline your website and optimize all of the individual parts, to establish linking sites and partnerships. Once all of that is said and done, there is a waiting game as well. One of the significant factors affecting domain authority is the age of a website. The longer it’s been around, the more of a pull it has. What does that mean for your fresh domain? It means with a little hard work, and a lot of patience, your domain authority will build itself.
