SEO KEYWORD RESEARCH
It all begins when someone types a few words into a search engine.
The foundation of a great SEO campaign is keyword research. Using some of the best tools in the industry to conduct our research, we compile keywords and long tailed phrases that best relate to your industry and business. We then analyze data regarding our selected search terms and create a strategy for your website. We look at metrics such as frequency, search volume both locally and nationally, brand name prevalence, competitive analysis and current rank within the top SERPs.
Ranking for relevant keywords can have a huge impact on your website. Through our research we not only learn which terms and phrases to target for your campaign, but also learn more about your customers and industry as a whole.
Because it’s not just about driving more traffic to your website, its about driving the right kind of traffic to your website.
Although much has changed over the past year when it comes to SEO, the principles of keyword research have remained relatively stable.
Digital Innovations Website Design and Digital Marketing Limited Ireland is here to give you web design tips, and to help you use and understand the correct and appropriate website analytics and reporting tools you should implement or utilise in order to help grow your website and it's traffic. Digest this guide to find ways you may be checking metrics of your website incorrectly. About 1 year ago by Avi from Digital Innovations.
