Mobile devices have become an extension of our desk and mobile analytics apps let us do our job anytime, anywhere.
Running an online business, managing websites, or optimizing digital marketing campaigns… We are not necessarily sitting in front of a screen all day; we need access to data when we are off work. Such is the virtual world that it changes constantly and necessitates we take prompt actions.
Imagine being out of the office for hours. No desktop computer, no laptop. At any given moment, something could happen that needs fixing.
Without the possibility to react, we lose control of productivity. In fact, even a few minutes can make a difference. That’s how fast the world moves.
In our job, in our business, all depending upon virtual behaviors, we rely on numbers, reports and graphs to continually assess our position, visibility and performance. It can all be in our palm and at our fingertips, thanks to mobile analytics tools.
MOBILE ANALYTICS APPS BEST FOR SEO ESSENTIALS: IWEBMASTER TOOLS
(available for iPhone and iPad- free)
For digital marketing professionals and online business owners, SEO is at the forefront of operations. The need for outstanding execution calls for powerful tools that give access to data and key metrics.
iWebmaster Tools is a mobile analytics app that scans all aspects of SEO and deliver the results in clear design. From SEO reports to Alexa stats and social analytics (counting shares, tweets and attached comments), you can monitor your performance in seconds.
The Directory Listing Checker allows you to make sure you are listed in the most popular directories, essential to your visibility.
The app is kind enough to highlight your website vulnerabilities and offer advice to improve along with providing website diagnostic (including potential malware threats using our trusted guardians Norton, McAfee and AVG).
The Resources tab and E-Learning Center offer videos from the likes of MOZ and SEOBook so you can keep up to date with the industry news and happenings, and courses about Email marketing list building or how to conquer social media (with titles like “secret strategies” and “plan of attack” , you’re set to dominate the virtual universe).
To put it simply : must have mobile analytics app.
MOBILE ANALYTICS APPS BEST FOR IN DEPTH REPORTS: GOOGLE ANALYTICS
(available for IOS and Android – free)
Digital marketers, online retailers, website owners all rely on reports to track productivity, analyse traffic and retention and increase conversion. Chances are Google Analytics is installed on their desktop.
The mobile version offers the same functionalities with the added benefit of manageable size.
Data are displayed in real time so the slightest anomaly can quickly be detected and addressed.
The mobile analytics app lets you configure your favorite views, controls are easy to master and navigation is user friendly.
While it’s loaded with reports, the one page overviews make it less daunting than the desktop version. A smaller scale forces you to look at the whole before digging in, allowing for better evaluation of your audience, acquisition or conversions, to name a few . One glance and you immediately notice if traffic is timid, giving you the opportunity to react. This mobile analytics app also features automatic alerts if it detects anomalies so you don’t wait hours before being able to fix them.
To put it simply: robust mobile analytics app.
MOBILE ANALYTICS APPS BEST FOR AT A GLANCE: DASHBOARD FOR GOOGLE ANALYTICS
(available for iPhone and Android – free)
Dashboard for Google
One might think Google dominates, but we have to admit they know a lot about online business and the best tools to run it. The mobile analytics app “Dashboard” brings the essence of Google Analytics without the overwhelming effect.
In a matter of seconds, you can see if you met your goals thanks to auto-updating charts. Anything displayed in red alerts you of a matter that requires your attention. The app is particularly useful at critical times of a campaign (at launch for example), special events or promotions when you must be able to track performance and cost effectiveness. Dashboard for Google Analytics drills through over 80 reports to deliver their essence in simple, understandable form.
To put it simply: mobile analytics app for pros on the go.
Internet users are using their mobile device more and more to search, surf and shop on the net. It’s only common sense that we too use those devices to make sure we cater to their exact needs.