It is difficult work acquiring valuable inbound links to your website and your blog may just be the answer. If your blog is interesting and well optimized users will find your content in search results, which drives more traffic to your site. The kicker comes when users share your content with their social media network and spread links to your website across channels such as Twitter, Facebook and Google+.
When leveraged correctly, blogs can be a powerful tool in your integrated marketing campaign, helping you create a deeper level of content, rank higher in search and ultimately increase site traffic.