SEO content writing is becoming one of the most coveted skills. Why? Today, buyers prefer search engines over other, more traditional outlets, to help them identify the products and services they want. Directing customers to sites, therefore, requires high-quality SEO content writing, which helps expand a company’s visibility and rankings in search engine results. This means more site visits, which means more potential buyers.
Simplified, SEO content marketing does two things, 1) it increases rankings or the process used by search engines to decide where to position any given web page in the search results, and 2) it increases visibility or how appreciable a domain is in a given set of search results. Each of these outcomes, in turn, helps to drive traffic to the site. This is why it is so important to develop strong SEO content marketing skills! Below, we will go through a few core components of strong SEO content.
- TECHNICAL SETUP
This is the foundation of all good SEO content writing. In order for your desired website to be ranked, a search engine must be able to find your page. It must scan the page for keywords and clear topics, and it adds them to what is called an index (a database of all content identified by the search engine on the web so far). This is the main method used by algorithms to determine what to display on search engine result pages. Ensuring that the appropriate technical measures are in place is the first step to successful SEO content writing.
- CONTENT
Of course, the most important tenet of SEO content writing is the content itself. This is not as straightforward as it sounds. There are many poorly-written articles that have the technical aspects perfected, but fail to secure routine users. Well-written and engaging content means more page views, more user time spent on the site, more repeat visitors, and other media-based marketing (retweets, shares, and re-shares). This quality content can be text, video, reviews, images, or captions. All content has the potential to drive traffic to a site, but well-written content will keep traffic there.
A pro-tip: The more publish well-written posts on a specific subject, the higher the likelihood that you will gain greater visibility. This occurs because it makes you look like an expert on that topic that users can come back to for more repeated advice in your niche.
- LINKS
Simply put, links (also known as backlinks) are in-text references to other content on your own or other websites. You can plant backlinks in your own content, but other websites can use this technique to redirect their users to your site. This is the primary means by which websites increase traffic to their sites (and to others). Search engines are designed to check for a number of factors in these references–topic relevance, the popularity of the site providing the references (or backlinks), and a website’s “trustworthiness” (search engines are able to identify suspicious or low-quality sites).
SEO CONTENT WRITING IN A NUTSHELL
It may seem like there is too much content out there to compete with, but the reality is that high-quality web content is rare. By employing the three basic tenets of high-quality SEO content writing above, Digital Innovations will help you drive traffic to your site, keep your readers/consumers engaged, and get the clicks and shares you need to maintain SEO rankings!
