Did you know that infographics allow you to take, what could end up boring, mindless content, and convert it to something easy to read? We all love eye-catching visual screen work but tend to shy away from huge chunks of text that burden our brains and put our eyes in sleep mode.
The result for the viewer is potential gone forever, “I’m out of here”. This makes infographics an essential part of your SEO strategy. If you want to reach more viewers, you have to paint them a picture. That’s not all, you also have to optimise an infographic in terms of SEO rules if you want it to do its job. Hope we grabbed your interest and that you stay with us!
MAKE IT COMPLIANT BEFORE POSTING IT
If you want to get maximum SEO benefits, you need to ensure that the infographics you use fit well in terms of optimisation rules. Not just the infographics, the general content too. The sharing of infographics on social media is one of the main advantages you gain from painting pictures. Therefore, it makes sense to optimise posts with infographics to take advantage of the sharing your content receives, given the exposure.
KEYWORD / PHRASE OPTIMISATION – OURS IS “OPTIMISE AN INFOGRAPHIC”
Step one towards infographic optimisation is to make quite sure your content contains a liberal sprinkling of the keyword or keyword phrase. In writing this content, we are optimising the keyword phrase, “optimise an infographic”. To achieve our objective, we must weave the chosen keyword phrase several times in the post.
ON-PAGE TIPS TO OPTIMISE AN INFOGRAPHIC URL STRING – FOR RANKING PURPOSES, BE SURE TO INCLUDE YOUR KEYWORD PHRASE IN YOUR POST’S URL
Meta Description – Always include your keyword phrase in the meta description
Image Alt Text – Your keyword phrase also applies to the “alt text” for the images within your article, including infographics. Search engines cannot decipher image content, so we must tell the search engines what the images are by way of image alternative text
H1 Headings – Like we have done above, include your keyword phrase in the H1 heading
Page Length – According to popular web optimisation plugin Yoast, search engines scan for well-optimised infographic posts with a word count of at least 300 words. This debunks the theory that article content should have a word count in excess of 1,000 words for optimisation purposes.
Page Load Time – Ensure your page loads swiftly and correctly. If the page takes too long, Google will be less inclined to offer it in searches.
Social Sharing Buttons – These beauties are proving ever more important with SEO. Adding social buttons – and monitoring social sharing – is key for higher ranking.
Bounce Rate – Google’s first mission is to gather content valuable for users searching. A high bounce rate leads to a search engine assuming little of interest in the post content.
We hope this article has made you more comfortable about posting your blog pages. Making your posts count includes optimising an infographic and it is not that difficult once you know the correct way forward. At the end of the day, it is about getting your infographic recognized by the big G in the sky!