By: Chad Bell
Imagine a time when lead generation was created through trade papers, customer response cards and classifieds. Many SMB (small to mid-sized businesses) can relate to the agony of waiting by the phone in hopes the next caller would be a sale. As generations grew older, technology improved vastly as “out with the old” and “in-with-the-new” became forefront for all businesses.
Like CUTTING COSTS? Then listen up!
Today’s online advertising distribution model is keyword and cost-per-click (CPC) driven. If you have a product, pay-per-click advertising can help you sell to millions upon millions of people in less than 1 hour of setup.
No more waiting for editors approval, budget sign-offs or printing schedules. Say goodbye to hiring “lead generators” and hello to opportunities today!
BENEFIT: INSTANTANEOUS ADVERTISING TO AUDIENCE
Google AdWords allows entrepreneurs the opportunity to share with the world their product or service…at this moment.
Using the keywords “cell phones” I’ve pulled up some examples, and don’t be fooled by the Sprint example – a SMB can compete or do better than the big conglomerates.
See the search ad just above Sprint – wirefly.com (Have you heard of them? I sure haven’t). The idea is to visually show you that YOU can have an ad up and running ASAP.
And isn’t that the whole idea?
Your options are not just limited to search either…As you can see using Google’s “Display Network” Sprint also has ad’s on web pages they think their potential customers frequent. As is the case here:
Sprint & Wirefly can both be found on mobile search as well. In fact, Wirefly has a higher position than Sprint. The underdog scores again!
The point is is that SMB’s now have the opportunity to advertise in the same arena as corporations, its fair game and completely different than the old advertising model used before.
SMB’s owners should feel energetic knowing their voice can now be heard!
Matthew David is the author, editor, and owner of Google AdWords Certified,
which provides specialized AdWords services for small to mid-sized business.
Read his blog. Connect with him on LinkedIn.