We analyze relevant keyword data based on search volume, website relevancy and competitive level. We then use this valuable information to create targeted copy based on the functional and design elements of each page. But search engines are not just interested in back links, website content and keywords. The search bots also crawl through front-end code structure to obtain data for ranking algorithms. To create fully optimized websites, we also utilize the appropriate HTML tags for title, description, headers, images, alt tags and links on each page. Even the most basic website has hundreds of elements that need to be optimized.