Running a website is a constant evolution. The ability to gather new data and interact with your audience in new ways is always improving and evolving. Your website should change right along with it. Even if you create a perfect, smooth-running and beautifully designed site there is always something new to be added to it.
We’ve compiled a few web design tips for beginners. Tools which will help keep you on the cutting edge of UI/UX and keep your website relevant in the sea of apps and websites that are currently on the internet.
DESIGNING A WEBSITE WITH THE LATEST AND GREATEST TECHNOLOGY
1) Consumer Barometer with Google
Understanding your consumers is incredibly important if you want to get the most out of them. Not only do you need to know what consumers are buying, but you also need to know why they buy it and how they heard about your products. With the new Consumer Barometer from Google, you gain valuable insights into how your consumers are using both offline and online information to make their purchases. You can also use this web design tip to turn around and use this information during your next website planning process.
2) Google Analytics
If you use a business catalyst site, you should consider switching to a third-party analytics setup like Google Analytics. By implementing this into your small business website design, you quickly view your analytics information at any time by simply logging into your account. Also, it provides you with the ability to quickly transfer your info to Excel in a few clicks.
Using Google Analytics makes it much easier to track your conversion goals and your ad campaign success in great detail, while also storing all this information on one easily accessible platform.
3) Plan for the Mobile-First index
The last web design tip we have is to always stay up to date to make sure your mobile web design is the best it can be. Google is now switching to a mobile-first index. This change means that the more mobile-friendly your site is, the better it will do in the rankings. Your site still can be crawled even if it’s not mobile friendly, but it will suffer in the rankings because of it. You’ll want to improve your site click-through-rate by keeping your website’s content up-to-date and using long-tailed keywords.
– Metadata
– Social Tags
– Structured Data
– Robots.txt
– Search Console Verification
If you want to optimise the amount of traffic that comes to your site organically, these are the key areas to focus on when planning for the new mobile-first search index about to be implemented by Google.
KEEP IN MIND
The way Google indexes your site and techniques for driving consumers to your products are always changing. New marketing strategies continuously popping up thanks to ever-improving technology. Keep these web design tips in mind, and you’ll be in good shape when it comes to traffic and conversion rates.
