BASIC WEB COPY TIPS FOR BEGINNERS
One of the first tips of SEO is writing killer copy. But how exactly do you do that? You might be the world’s greatest writer, but that doesn’t mean those skills will necessarily translate over to the web. But don’t worry. We have you covered. Here are our top five web copy tips that will have getting solid traffic and high conversion rates in no time at all!
1) UNDERSTAND HOW YOUR CONSUMERS READ
Web content is slowly digested and poured over like a novel or school textbook. It’s a world that truly emphasizes the bullet points and gets straight to the point. Most readers scan for information. They are looking to get the main idea and get it quickly. Keep your paragraph short and concise and be sure to use plenty of subheadings.
2) YOUR MOST INTERESTING INFORMATION COMES FIRST
This same logic also applies to email marketing. You are looking to keep your most exciting content over the “fold” or essentially the first paragraph or two that appears on the screen before readers have to scroll down. If you have captured their attention from there then you’ll have it for the rest of the article.
3) HAVE MULTIPLE CTAS
CTA means a call to action. When most writers try to apply the standard SEO writing style template, it usually focused on one call to action at the end of the article. For example, an article about boats might end by saying “so try renting one of our fabulous boats for your next vacation.” That’s fine, but you want to give your reader multiple attempts to act. You don’t want to overdo it, but give them multiple opportunities to engage with your product or service. Also, get creative with your about page ideas, have CTAs, a contact button, etc.
4) IMAGES AND VIDEOS
The opportunity of web content is that it gives you the chance to play with many forms of media. So take advantage of it. Have images that excite the readers and connect with your content so that they can visualize better what it is you are talking about. It also helps for you as a writer to stay focused on your main ideas.
5) DON’T BE AFRAID TO EXPERIMENT
This is one of the most neglected web content tips. These days, no matter what the topic is, it’s always in the same rough format. The standard idea of H1, H2 headings, keywords and so on to boost your SEO should be used as a guideline, not as a strict rulebook. When you efficiently track website metrics you can tell you a lot of information about a user. Using Google Analytics can help you figure out which content is most relevant. Play around with your site and use your analytics to see which content is working and what doesn’t.
CONSISTENCY AND PATIENCE
At the end of the day, building a solid audience takes these two things. Your readers have to reliably count on you to deliver solid content. This is how you maintain. Finally, of all the web copy tips you must remember it is that you have to patient. Some sites are lucky enough to go viral, but for others it takes time. If you stick to it and do things well, your web traffic will grow, you will lower your bounce rate benchmark, and you’ll achieve the results you are looking for.