Every good startup needs a website, and they need that website to look good. With the prevalence of Internet-based marketing and services nowadays, it’s essential to have a functional, attractive site if you want to get your name out there and compete in your market. Whether you repair roofing or plan weddings, your customers want an online access point where they can learn about your services and pricing.
But should you go with a non-local web designer or a local one? After all, it is more convenient to hire over the web. Even so, there’s an argument to be made that hiring local will bring you much more benefit for a slight sacrifice in convenience. Let’s take a look at a few reasons hiring local web designers is your best move as a startup.
- YOU’LL SAVE MONEY
Without having to sacrifice quality, for the most part. See, most local web designers are just starting out and don’t have the budget or credentials to try to compete with huge online companies. So they take out local ads and advertise their custom website design services at lower prices than other companies.
They may not have the experience under their belt, but they’re quite often very well educated in their craft and more than capable of producing satisfactory results for you. You might even see the same web designer offering much higher prices just a few years down the line.
- BETTER COMMUNICATION
There’s often an artistic quality to web design that can be hard to communicate through technology. Not only that, but it can be hard in general for a web designer to fully understand your instructions unless you’re there to guide them before during and after. When it comes to why choosing a local designer is important, a key consideration is the accessibility of communication. Over email, you might get the mistaken impression that they understand what you want, but in person, you can better guess their level of understanding. With local web designers, the option to regularly meet in person to discuss any edits or concerns is fully available to your company. - YOU CAN WEED OUT FAKES
If someone doesn’t have as much experience as they pretend to, there are some warning signs you can look for in real life that won’t show up over email. For instance, if they don’t have any real feedback for you when it comes to the goals you have for your website, they might be too inexperienced to get the job done.
One of the benefits of hiring local web designers and organic SEO services is that these designers often have less experience, yet equal skill to more experienced designers. What you don’t want is somebody doesn’t even have enough experience to get the job done. In-person meetings are the best way to assess this.
GETTING THE RIGHT WEB DESIGNER
Hiring local web designers is superior to hiring online for many reasons. You can better communicate your objectives, get a better price, and weed out any pretenders with in-person meetings. You might be tempted to go with the option that offers more convenience, but when it comes to pinching pennies and making the most of your limited startup budget, going with local talent is a smart move. Just be sure to think strategically about your business’ goals and know the process of hiring and not getting burned.
