Ranking highly on popular search engines like Google can be difficult, especially if you don’t have a big budget to help things along. But, thanks to the way these search engine algorithms scan for content, there are some search terms you can use to get your page closer to the top. Even small businesses and independent bloggers can use these search terms to improve their ranking.

See, it’s not always about how much traffic your page gets, but how closely your content matches up with search terms that people input. Let’s take a closer look at relative search terms and how you can use them to improve your SEO ranking.

The first thing you want to do when optimising your page for SEO is to think about what kind of search terms people will be entering when looking for your product or service. If you own a lawn care company, for instance, you may want to create keywords like “lawn care in ” or “types of grass in ”. With the blank spots being whatever location you happen to specialize in. Pairing specific city or state names with your product or service is a great way to create high ranking keywords.

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You can use keyword research tools to find some suggestions for these specific “long-tail” keywords as well. Plugging these keywords into well-written and informative content is an excellent way to boost your ranking.

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It’s not just what keywords you have on your page, it’s where you place them. Google and other major search engines tend to scan titles and images first. They also check for keywords in these areas;

Meta tags
Website URL
Website title and meta description
Image description
File names
Page titles
Anchor text links
If you make sure to pack in some keywords into each of these places, you should be well on your way to an excellent page ranking. But, remember not to forcibly stuff them in the content in ways that are unnatural. If your content is packed with phrases and keywords that seem out of place, it’s a turn-off to the visitor and search engine algorithms can actually detect this as well.

Your content needs to be well written and easy-to-read. This is more important than having many keywords. Quality always rises to the top, and when you have the 2-punch combo of great content and smart keyword creation/placement, you’ll be crushing your competition in SEO rankings.

It doesn’t hurt to optimise website viewing as well. You can do this by making sure your site runs quickly and correctly, that all the images or videos load properly, and by integrating some of the latest website trends and tools that people are gravitating towards. Your site should be easy to navigate and not frustrating for the user. If you combine this with great content and relative search terms, the success of your page is almost guaranteed.

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